Fanta was enabled with digital-first campaigns to shoot engagement and drive purchases across channels with Grivy. Thus driving accelerated sales of our seasonal product leveraging all possible growth potential.
Season’s greetings with Fanta Coco Pandan
Fanta is known for its personalized approach to building connections with consumers. During Ramadan, to uplift the festive mood and add to the celebrations, the brand came up with an exotic flavor like never before, successfully translating the season’s greetings for its customers and securing a happy place in their hearts.
Adding to the joy of Ramadan with Coco Pandan
Fanta aimed to capture the festive spirit and drive excitement with a limited edition new product line, resulting in faster net growth, with increased sales, and heightened brand exposure. This was enabled by Grivy with an engaging user journey across channels, leveraging gamification and digital sampling.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
31% earned media capture to spread the word of brand
Fanta Coco Pandan was able to capture new consumers and push sales for their new product line integrating Grivy features of:
Thus enabling the brand to leverage a binding path to purchase and exponentially increasing return on retail investment.*Game provided by Dentsu Isobar hosted on The Grivy Growth Platform as part of the journey.
