The Coca-Cola Company - Coke Ultimate

Case Study

The Coca-Cola Company, with its legacy brand Coca-Cola, launched its limited edition Coke variant in collaboration with the iconic game League of Legends as an attempt to excite and engage its brand lovers from the gaming community. With Grivy, the brand took a targeted approach in engaging its existing buyers leveraging their first-party data profiles to drive traffic to the product promotion on Klik Indomaret with a seamless mobile-first triggered journey to purchase.

Amped up engagement among target audience showcased with click-through-rate owing to effective media feature of promotional offer

Brand transactions recorded with a direct to ecommerce product page journey tied seamlessly from upper funnel to lower funnel with Grivy

91%

Consumers showcased willingness to share their data given the thoughtfully designed value exchange and strategically integrated product trial opportunity.

The Story

Fizz of joy in each sip !

The brand, with a legacy of a century and more, has devoted itself to refreshing and rejuvenating consumers. A cooling sensation with an enticing fizz symbolizes the joy that Coca-Cola brings, making it a go-to brand around the globe. With ever-changing consumer preferences, the brand remains at the top of its game to exceed expectations with each new innovation.

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The Goal

Entice brand buyers with limited edition product variation !

Coca-Cola partnered with Grivy with an agenda to power offtake of seasonal product variant launched and promoted on KlikIndomaret. With Grivy’s ability to activate our first-party data profiles to power precision-led targeting of existing brand buyers with mobile-first prompts to join promotional campaign on KlikIndomaret, the brand was supported to pick up pace and drive scale of transactions with Grivy user journey taking consumers on a seamless and compact journey from first-click to check-out on the ecommerce platform.

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The Solution

A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!

The Result

Proved the Ultimate Champions with 3% sales conversions !

The Coca-Cola Company was enabled to direct sizeable traffic to its promotional campaign at KlikIndomaret its new product variant with Grivy integrations of:

First-party data activation enabling to target existing brand buyers to reconnect and engage for repeat purchase.
Mobile-first messaging brand promotions attracting interest of target audience and driving traffic to purchase page thus enabling to increment transactions.
Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.

With this campaign, the brand was able to raise awareness for its new variant among consumers that matter the most in a manner most relevant and elicit the desired response of incremental new variant purchase, thus justifying and powering the brand’s efforts in new product variant launch.

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The Story

The Goal

The Solution

The Result

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