In strategic partnership with Grivy, The Coca-Cola Company was enabled the infrastructure to recruit trialists with one-of-kind brand experience. The brand set up event trucks across strategically chosen locations at selected universities to engage their sought after Gen-Z target audiences with a fun-filled immersive brand experience aimed to invigorate their senses with signature brand consumption moment simulated with augmented reality and powered by the ability to take a real sip of Coke as enabled by Grivy with an offline triggered journey to product trial at event venue.
Fizz of joy in each sip !
The brand, with a legacy of a century and more, has devoted itself to refreshing and rejuvenating consumers. A cooling sensation with an enticing fizz symbolizes the joy that Coca-Cola brings, making it a go-to brand around the globe. With ever-changing consumer preferences, the brand remains at the top of its game to exceed expectations with each new innovation.
Fizz up consumers’ memory with strong brand recall !
In partnership with The Grivy Growth Platform, the brand aimed to present consumers with a well-rounded interactive and immersive brand experience to attract and recruit new buyers. The brand was enabled establish its signature consumption moments by augmenting the smell, sound, and visual that resonates best with Coca-Cola, and associate the experience with real-life Coke consumption with Grivy enabled journey to instant gratification of product sample. With a 360 degree brand experience, invigorating the appropriate senses, the brand doubled down on its goal to strong association with the rightful moments of consumer’s life and take them a full-funnel journey from awareness to recruitment for further retention as enabled with first-party data collected on them.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
81% new brand buyer recruitment with a bold move of engaging with an immersive experience !
The Coca-Cola Company was enabled to escalate recruitments of Gen-Z audiences for the iconic Coca-Cola drink by leveraging Grivy integrations of:
The agenda of drawing attention of the right audience with an unique opportunity to experience what the brand stands for and the feeling it aims to resonates best with, was successfully supported and further builded upon by Grivy enabled offline triggered journey to product trial that unlocked a well-rounded real-life interaction with the brand and set the trialists on a journey from recruitment to retention.
