The Coca-Cola Company, with its legacy brand Coca-Cola, successfully pulled of the largest Ramadan dinner event in collaborating with Grivy that supported the brand’s endeavour by attracting and engaging relevant audience on an offline triggered journey to event participation resulting in maximized footfall and enabling the brand to realize its agenda of meaningfully leveraging the festive mood to drive strong association of the brand moments with the idea of fun-filled celebration with friends and family.
Fizz of joy in each sip !
The brand, with a legacy of a century and more, has devoted itself to refreshing and rejuvenating consumers. A cooling sensation with an enticing fizz symbolizes the joy that Coca-Cola brings, making it a go-to brand around the globe. With ever-changing consumer preferences, the brand remains at the top of its game to exceed expectations with each new innovation.
Inviting consumers to experience the true magic of Ramadan with Coca-Cola
Coca-Cola hosted the largest Ramadan dinner in Indonesia with an aim to uplift the mood of celebration and connect with consumers in the right light to drive extensive brand trials. To substantiate the results of increased hype, engagement and product trials with maximum campaign participation, the brand partnered with Grivy to reach and engage consumer, both offline and online, with a seamless interface to register and enter the event. With the data collection abilities of The Grivy Growth Platform, the brand aimed to empower its future strategies with a clear understanding on their consumers are with first-party data of participants.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
89% of the participants took home the Coca-Cola souvenir to rejoice & remember the moments of this Ramadan !
The Coca-Cola Company was enabled to escalate recruitments of Gen-Z audiences for the iconic Coca-Cola drink by leveraging Grivy integrations of:
Thus with this campaign, the brand was able to double down on its agenda of driving the rightful brand association by reviving the magic of Ramadan with an energizing Coca-Cola spirit for a large number of consumers who entered the event with amplified enthusiasm and went back home with increased brand affinity post the joyful experience integrating extensive brand trial with product sampling. With first party data collected on this participants, the brand could quantifiably measure the impact of its campaign while securing the base for future retargeting efforts.
