Coca-Cola was able to recruit new Gen - Z consumers seamlessly with the Grivy Growth Platform that enabled a compelling user journey incentivized with digital sampling to drive offline sales.
A lifetime of refreshing customers
As a brand first established in 1886, Coca-Cola has stood the test of time with the simple purpose of keeping its customers refreshed and delighted. With its roots in simplicity, it has remarkably embraced every evolving phase in the consumer market and has managed to drive connection with innovation.
Igniting the spark of Coke among Gen-Z consumers
Coca-Cola sought to expand into the Gen-Z consumer base with multi-channel engagement via digital-first campaigns that would enable activation and real-time sales conversion by establishing a clear binding path-to-purchase from online channels to offline stores.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
72% consumers grabbed their 1st bottle of Coke
Coca-Cola was able to drive beyond benchmark activation and achieve > 2 million offline store transactions with:
Thus, establishing a gateway between online activation and offline transactions with end results of 50% lower funnel conversions.
