Coca-Cola, in a long-term partnership with Grivy, has enjoyed top-of-mind brand recall among highly relevant consumer segments with always-on engagement shaped to accuracy with data. In this lower-funnel activation campaign, the brand was enabled to power engagements with new recruitments and retention by utilizing audience modeling on already acquired first-party consumer data.
Fizz of joy in each sip !
The brand, with a legacy of a century and more, has devoted itself to refreshing and rejuvenating consumers. A cooling sensation with an enticing fizz symbolizes the joy that Coca-cola brings, making it a go-to brand around the globe. With ever-changing consumer preferences, the brand remains at the top of its game to exceed expectations with each new innovation.
Reach, retain and reignite the spark of Coke !
After achieving recruitments at scale with Grivy enabled promotional campaign, Coca-cola Indonesia intended to expand efforts in retaining existing users while recruiting new consumers leveraging consented consumer data and subsequent insights acquired previously with Grivy. With the well-defined audience segment consistently engaged with always-on activation, the brand aimed to zero in on the right moments to drive purchases with optimized communication through appropriate channels and accelerate trials for increased return on marketing spend.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Always-on’ top of the game with 16% advocates !
Coca-cola Indonesia was able to maximize consumers’ share of pocket with the increased share of voice owing to an experience enabled with Grivy features of:
Thus the brand is supported with a real view of its consumers further enabled to discover and connect with them at their zero moments of truth. With Grivy collecting to integrate data in each step of the marketing funnel has established a high degree of relevance in personalizing the experience for valuable consumers to drive sought-after loyalty faster and better.
