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Sunpride accelerated product movement at Alfamidi by activating a value-led promotion powered by Grivy’s multi-channel performance engine, converting digitally triggered intent into measurable store sales across Indonesia.
Delivering Fresh Value to a Young, Highly Engaged Audience
As a brand trusted for natural juice quality, Sunpride sought to engage younger consumers who increasingly look for healthier drink options at affordable price points. With a limited-period value offer available exclusively at Alfamidi, Sunpride aimed to ignite trial among young adults—a segment that showed the highest engagement throughout the campaign. The objective was to amplify relevance in a competitive ready-to-drink category by giving consumers an irresistible entry point into Sunpride’s product experience.
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Boost product movement through data-driven value activation
Sunpride set out to drive immediate purchase intent by presenting a compelling value offer, while understanding which channels, audiences, and regions deliver the strongest response. With Alfamidi as the redemption destination, the goal was to create a fast-moving, low-friction purchase journey that turns digital attention into in-store movement, while identifying high-performing audience clusters for future scale.
A multi-channel value journey converting digital triggers into store transactions.
Translating value-led engagement into high conversion with 100% claim success
The campaign successfully transformed value-based awareness into real purchase behaviour by achieving perfect claim conversion and strong authentication despite a compact traffic pool. With Samsung emerging as a surprise redemption powerhouse and Instagram unlocking the highest redemption efficiency, Sunpride gained powerful insights into which audiences respond best to product-led promotions. The concentrated funnel proved that a smaller but highly qualified audience can outperform broad traffic, delivering strong redemption results and rich behavioural data.
These results prove the power of value-led promotions when paired with precise audience and channel targeting. Sunpride now holds a clear roadmap to scale product trials with confidence, backed by actionable data and proven conversion efficiency.
