Samsung Gift Indonesia, a loyalty app for Samsung phone users with more than 100 million downloads, has successfully presented its user base with an opportunity to try and buy from prominent CPG brands owing to promotional offers on these brands unlocked in-app and enabled to redeem at offline mini-market chains with Grivy support. The collaborative efforts of Grivy and Samsung, has presented the app users with a seamless online-to-offline journey to purchase at store and thus supported brand promotional endeavors with boosted conversions owing to in-app limelight to their promotions with popup notification, rich banners, push notifications, location notifications, and in app sponsored listings.
Samsung: The Persistent Pioneer with Innovation !
Samsung, the trailblazer in electronics sector, has proved a legacy in serving consumer needs with its determination to consistently innovate with technology. With a massive consumer base across the globe, the brand is set on its path to serve them better with its loyalty app, Samsung Gift.
Powering brand promotions, Boosting in-app interactions !
Samsung Gift Indonesia partnered with Grivy with the primary agenda to present all leading CPG brands with the unique solution of online-to-offline campaign journey to boost their promotional endeavours with incremental sales conversions. SGI further aimed to present its users with the true gift of convenience in purchasing eminent brand products with a seamless online-to-offline journey to product purchase at store initiated with mobile-first popup notification, rich banners, push notifications, location-based notifications, and in app sponsored listings attracting their attention and taking them on a trackable path to store purchase as enabled by Grivy in partnership with mini-market chains, Indomaret and Alfamart.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
A Perfect Gift of store redemptions for brands driven by mobile-first approach of Samsung !
The collaborative efforts of Samsung and Grivy enabled brands with incremental sales conversions for promotional efforts with features of:
Thus this partnership unlocked Samsung the ability to present consumers an enticing experience of convenient shopping journey and boost their overall satisfaction. The CPG brands are empowered online to drive transactions offline owing to this partnership. With data justifying the flow of traffic across digital and physical channels, the brands have a comprehensive understanding of what works and what doesn’t and for whom, helpful to revitalize future efforts.
