.jpg)
PZ Cussons Kids partnered with Grivy to strengthen its presence in Indonesia’s competitive children’s personal care market. Through a strategic value offer campaign, Grivy bridged digital engagement with offline redemption at Alfamart and Alfagift, capturing high-intent shoppers and achieving outstanding new user acquisition with strong conversion rates.
Boosting Reach for a Kid-Favorite Brand
Cussons Kids Hair & Body Cologne enjoys a trusted position in the children’s grooming category, especially among young mothers seeking quality and pleasant fragrance for their children’s daily care. To sustain relevance and accelerate market growth, PZ Cussons collaborated with Grivy to launch an irresistible value offer. The initiative was designed to engage and convert through attractive pricing, strategic timing, and multi-channel exposure. By combining online precision targeting with offline convenience, the campaign delivered reach, engagement, and seamless user experiences that resonated strongly with its core audience across Indonesia.
.jpg)
Driving Trials and Expanding Loyal Consumer Base
The primary objective was to increase penetration for Cussons Kids Cologne and acquire a large pool of new consumers through an appealing offer. By leveraging Alfamart’s nationwide store network alongside Alfagift’s digital convenience, the campaign targeted young mothers in urban and suburban areas to encourage trial, foster brand loyalty, and establish repeat purchase behavior.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
High Engagement, Strong Conversions, and Scalable Consumer Growth
The Cussons Kids activation delivered exceptional performance, surpassing expectations with an overachievement of target redemptions, remarkable new user recruitment, and a dominant shift toward digital redemption channels. The synergy of precise targeting, compelling offers, and seamless redemption proved instrumental in driving measurable brand growth.
This collaboration between PZ Cussons and Grivy demonstrates the strength of data-driven, online-to-offline activations in generating immediate sales impact while building a robust consumer database for sustained future growth.
