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In collaboration with the Grivy, Cussons Kids was enabled to activate a value-led campaign during Ramadan, encouraging parents to try Cussons Kids Cologne and Black & Shiny Shampoo. With mobile-first engagement and offline conversion across Alfamart and Indomaret, as well as their digital platforms Alfagift and Klik Indomaret, the brand was equipped to increase product trial, enrich its data pool, and uplift purchase intent during a high-consumption moment.
Refreshing routines during Ramadan
Cussons Kids has long been a staple in Indonesian homes, offering trusted care products tailored for children. With Ramadan offering the perfect context for self-care and grooming rituals, the campaign brought relevance to families’ everyday routines. By introducing value-packed product experiences at the right moment, the brand successfully connected with parents seeking quality and convenience.
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Drive scalable trial and data acquisition by transforming seasonal relevance into long-term brand growth.
Cussons Kids set out to own the Ramadan moment by connecting with families through meaningful offers and moments. The brand aimed to not only spark immediate product trial but also fuel CRM with high-quality, authenticated consumer data to drive loyalty and retention beyond the campaign window.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
The campaign successfully captured family attention during Ramadan, turning seasonal interest into measurable action through a seamless mobile-to-retail experience. With a standout redemption rate and strong data acquisition, Cussons Kids strengthened its relationship with parents while laying the groundwork for future engagement.
The campaign successfully activated consumers during a key seasonal window—transforming attention into trial, and trial into long-term data-driven value.
