Cussons kids accelerated the activation of new consumers with discount coupons to drive purchase transactions leading new product trial enabled by the Grivy Growth Platform.
Playful endorsement of everyday personal care
Cusson’s kids, a heritage kids care brand, with its new product line Black & Shiny shampoo has established a direct connection with children, bringing their much-loved cartoon characters to life in a bottle of shampoo while also establishing a relationship of trust and care with parents who want the best solutions for their children.
Streamline consumer activation at scale to fasten the drive to brand loyalty
Cussons kids, with its new product line Black & Shiny Shampoo aimed to reach and engage consumers with the right message leveraging the captivating user journey enabled by Grivy, taking them on a path to store purchase leading to large scale product trial, while also acquiring target consumer’s consented data for future growth potential.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
88% parents intent to purchase again !
Cusson's kids was able to build a lookalike audience and activate consumers at scale and drive beyond benchmark sales conversion for their new product taking them a step closer to loyalty with the Grivy Growth Platform features of:
Thus providing a unified and streamlined picture of consumers to target for brand loyalty and enabling personalization and modifications at each step of the user journey with real-time actionable data insights translating to brand success.
