Silver Queen, a pioneering chocolate brand from Petra Foods, was facilitated to successfully launch a new variant with targeted messaging to the high potential consumers with relevant trade promotion activated on the Grivy Growth Platform powered by location intelligence to drive footfall and conversions at neighborhood stores.
The original taste of Indonesia !
Silver Queen, by Ceres, is a brand best defined by an authentic taste that imparts love with a range of flavours. The brand, first originated in the heart of Indonesia, has ever since spanned efforts across the globe to fulfil the cravings of chocolate lovers. Taking upon its stride to conquer the world of chocolate with consistent innovation to derive unique compositions, the brand has yet again introduced a new variant, Silver Queen Very Berry Yogurt, to intrigue and delight consumers.
A reason to celebrate with Silver Queen’s new variant !
In a quest to capture a new segment of consumers with their chocolaty innovations, Silver Queen aimed to launch their new product variant, Silver Queen Very Berry Yogurt. The collaboration with Grivy was with the sole purpose to accelerate this launch to success with trade promotions carefully targeted to reach the appropriate segment of consumers at moments most volatile to push purchases and initiate them on a path to product trial. The brand was further optimistic to optimize its efforts with A/B testing of communication across channels unleashing insights to derive precision and drive high return on trade investments.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
59% consumers experienced a new taste to celebrate !
Silver Queen was enabled to optimize efforts to maximize retention with the launch of new product variant assisted to success with Grivy enabled :
Thus helping the brand to successfully onboard new consumers with the ease of purchase experience, further guiding their path to achieve loyalty with detailed analysis of campaign performance across parameters unleashing data insights to improve future efforts.
