After successful recruitment of new consumers for the newly launched variant, Silver Queen very berry yogurt, Silver Queen extended their efforts to master retention and expand acquisition across channels, in a subsequent promotional campaign utilizing previously acquired first-party consumer data to scale upon with relevant retargeting of high intend consumers as enabled by Grivy.
A chocolate heritage !
Silver Queen, by Petra Foods, is a brand best defined by an authentic taste that imparts love with a range of flavors. The brand first originated in the heart of Indonesia has ever since spanned efforts across the globe to fulfill the cravings of chocolate lovers. Taking upon its stride to conquer the world of chocolate with consistent innovation to derive unique compositions, the brand has yet again introduced a new variant, Silver Queen Very Berry Yogurt, to intrigue and delight consumers.
Reconnect to retain the love for new variant
After successfully introducing a new variant to chocolate lovers, Silver queen now aimed to define a path to convert them to brand lovers with trade promotions sharpened to relevance with previously acquired first-party consumer data enabling opportunities to retarget the right audience and drive repeat purchases with a meaningful personalized experience.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Silver lining acquisition with 36.7 % consumer retention !
Silver Queen was enabled to run trade promotions at 2x effectiveness to retain consumers’ interest and support intent to drive purchases with Grivy enabled :
Thus helping the brand to build on a framework to capture the mental availability of consumers and initiate them on a path to loyalty with efforts personalized to define a blissful experience with product and presence, further supported to success with data-driven optimization to derive precision in trade promotion.
