Emina boosted brand engagement with young consumers by introducing interactive vending machines offering beauty products and free photobooth experiences. Powered by Grivy, the campaign blended digital triggers with offline moments, driving strong product trials, high redemption, and valuable first-party data.
Beauty meets experience through fun engagement
Emina, a youth-driven beauty brand under Paragon, has always stood for being cheerful, approachable, and relatable to teens exploring makeup for the first time. With lip products already a favorite entry point for young consumers, the brand set out to create a playful experience that mirrored the fun, expressive spirit of its audience. To achieve this, Emina introduced interactive vending machines at popular malls, offering lip creams and tints paired with a free photobooth session. This unique mix of instant beauty gratification and shareable entertainment tapped directly into teens’ love for self-expression, social content, and memorable offline experiences. By blending product discovery with fun lifestyle engagement, Emina transformed the way teens connected with beauty — making shopping not just a purchase, but a joyful moment worth sharing with friends.
Turning curiosity into trials at scale
Emina aimed to strengthen its presence among its target audience, young consumers, by creating an exciting, memorable journey to product purchase. The campaign targeted malls across Jakarta and Bandung, intending to drive product trials, collect consumer insights, and build lasting brand affinity.
Turning beauty shopping into a shareable teen experience with interactive vending machines and photo moments.
Interactive fun fueling strong conversions
The campaign successfully transformed malls into interactive beauty playgrounds where teens could try products, pose for photos, and share their experiences. This blend of entertainment and trial made beauty shopping more memorable and fueled strong engagement across every touchpoint.
Beyond the numbers, the activation proved that when beauty meets play, consumers respond with enthusiasm. By creating moments that are fun, shareable, and data-enriched, Emina not only strengthened brand equity but also paved the way for more experiential, teen-focused growth.
