ION Water delivered an immersive QR-powered vending experience at GBK, allowing consumers to purchase, scan, and instantly access a Grivy-powered flow of rewards—from discounted workout classes and the Aging Gracefully Quiz to free photobooth sessions. The activation converted onsite engagement into high-quality trials, achieving standout redemption performance without any discount-led incentives.
Hydration Meets Experience at GBK
ION Water resonates with active, health-conscious consumers seeking hydration that supports movement and wellness. At Gelora Bung Karno, the brand elevated trial into a memorable experience by enabling consumers to purchase ION Water, scan the vending QR, and enter a Grivy-powered page offering rewards such as discounted IONATION workout classes, free photobooth access, and the Aging Gracefully Quiz—an interactive assessment reinforcing hydration habits and wellbeing.
Turning Workouts Into Trial Moments
The objective was to influence consumers during peak fitness moments by guiding them from product purchase into an engaging digital journey. Through incentives like class discounts, photobooth access, and the Aging Gracefully Quiz, the brand aimed to strengthen relevance, encourage participation, and stimulate meaningful trial behavior onsite at GBK.
A Smart Vending Activation Combining the Aging Gracefully Quiz with Instant Photobooth Rewards
A High-Intent Trial With Exceptional Engagement
The activation generated exceptional participation despite offering zero discount, proving that immersive experiences like the Aging Gracefully Quiz, photobooth sessions, and class incentives can drive high-quality trials. User behavior showed strong intent and alignment with ION Water’s health and wellness positioning.
ION Water showcased how experience-driven vending can convert fitness-minded consumers into active trialists while reinforcing hydration as part of a holistic wellbeing routine.
