Wyeth S26, a premium brand in the baby nutrition category, recruited new buyers with a targeted online to offline promotional campaign by Grivy reaching new consumers within category with the support of Grivy owned category data. While powered with boost in trials for its two variants - S-26 Procal Gold and S-26 Procal Nutrissentials, the brand also achieved its strategic mission of identifying its buyers with first-party consumer data acquisition supported by the Grivy Growth Platform, thus allowing the ability to initiate a long-term association with these buyers in right context of targeting parameters.
A pioneer in baby nutrition !
Wyeth S26, a baby nutrition brand, has lived through a hundred years of existence with the core guiding principle of providing scientifically-advanced formulas and nutritional supplements of the highest quality and safety. It has consistently mastered the strategy to expand with breakthrough developments of newer product and has proved its premium by providing the best nutritional support to infants and young children globally.
Derive precision in sustaining association with new consumers in the right context
Wyeth S26 collaborated with Grivy primarily aiming to design a roadmap to double-down on upper funnel efforts with a lower funnel promotional campaign creating purchase opportunity to tap interest fostered upper funnel to drive purchase intent among new shoppers within category. Further being a baby nutrition brand targeted to serve a niche pool of mothers with infants and young children, it is crucial to consistently gauge demographics of buyers and understand their evolving needs to sustain a relevant association of loyalty with the brand. In this context, the brand looked for first-party data acquisition support to precisely identify the new buyers and gauge their buying behaviour for future reference in retargeting.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
70% buyers give a vote of trust upon product trial !
Wyeth S26 was enabled to drive recruitments at scale leveraging Grivy integrations of:
Thus with this campaign the brand was powered to realize maximized return on marketing spend by bridging the gap between upper funnel awareness drive and lower funnel conversion goals by navigating consumers seamlessly from upper funnel media to lower funnel purchase journey. Further with identifiable first-party data points on these participants,, the brand was ensured new consumer participation and was equipped with behavioral insights on their purchase journey to strike relevance in future efforts of retention and retargeting.
