Shopee, in collaboration with The Grivy Growth Platform, unlocked for Dancow the full potential of the Double Date Mega Sales event on the ecommerce platform. With the upper funnel feature of the mega sales event clickable to start a journey to the brand page on Shopee, Dancow was able to the cut through the clutter of competing brands and engage consumers the right moment in the right direction with a result of incremental brand conversions.
Dancow Mission: The true blend of taste and nutrition !
Dancow, the growing up milk brand by Nestlé, was specially created to focus on growing needs of children aged between 1 year to 5 years. With careful consideration of a mother’s concern for her young ones alongside the kids’ taste preferences, the brand curates products packed with goodness of necessary nutrients and appeal of great taste. The brand has consistently proved the much needed support to Indonesian mothers by innovating to meet their evolving concerns with its newer products.
Power up with double dates - Double up engagement. Double down on purchase insights.
Harnessing the combined efforts of Grivy and Shoppee's online store, Dancow aimed to fruitfully utilize the mega sales event by Shopee to attract new buyers at scale and pace, understand their buyer behavior and retain them with future efforts. This was facilitated with a seamless buying journey right from the initial interaction in the upper funnel to the final step of purchase at the e-commerce product page. Through journey tracking, the brand gained insights into buyer first party data profiles, purchase behaviors, and which media channels attracted the most traffic, which proved invaluable for steering future retargeting and brand growth endeavors.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
7.7% online sales conversions on Shopee with Grivy !
Dancow conquered high returns with its e-commerce presence leveraging Grivy integrations of:
With Grivy's versatile collaborative ecosystem established with partnerships across the upper and lower funnel, the brand harnessed the excitement of Shopee's double-date Mega Sales event to achieve higher sales conversions. This not only boosted their immediate results but also provided invaluable insights into consumer buying patterns, empowering their future growth journey.
