With upper-funnel marketing efforts driving widespread awareness campaigns across channels for a new product variant, Nestle Cerelac was simultaneously enabled with an opportunity to drive measurable sales impact and realize real-time consumer activation with Grivy digital campaigns powered by digital coupons.
Nurture and Nourish your kids with Nestle
Nestle, a legacy in the healthy food category, has aimed and achieved to enhance the quality of life for its consumers over the years. Nestle Cerelac, a product known for its prolonged assistance and assurance towards young mothers caring for their growing kids, has constantly evolved with new variants adding value and contributing to a healthy future for our young ones, with the much-needed nutrients and natural ingredients.
A compact strategy enabling exposure and experience with product trial
Nestle, aimed to engage consumers at large with widespread upper-funnel marketing, while also judging the relevance and impact of their efforts with lower-funnel activation facilitated by Grivy user journey. They were successful in taking consumers from exposure to experience, thus fostering the relationship of trust and value with them.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Nurturing Brand potential with 100% purchase intent
Nestle Cerelac was enabled to drive massive engagement across mobile-first channels which successfully translated to offline store transactions with Grivy features of:
Thus establishing a compact end-to-end strategy to drive strong connections with consumers, while also enabling the brand with a proof-of-concept to realize future growth and drive consumer loyalty.
