With upper-funnel marketing efforts driving widespread awareness campaigns across channels for a new product variant, Nestle Cerelac was simultaneously enabled with an opportunity to drive measurable sales impact and realize real-time consumer activation with Grivy digital campaigns powered by digital coupons.
Nurture and Nourish your kids with Nestle
Nestle, a legacy in the healthy food category, has aimed and achieved to enhance the quality of life for its consumers over the years. Nestle Cerelac, a product known for its prolonged assistance and assurance towards young mothers caring for their growing kids, has constantly evolved with new variants adding value and contributing to a healthy future for our young ones, with the much-needed nutrients and natural ingredients.
A compact strategy enabling exposure and experience with product trial
Nestle, aimed to engage consumers at large with widespread upper-funnel marketing, while also judging the relevance and impact of their efforts with lower-funnel activation facilitated by Grivy user journey. They were successful in taking consumers from exposure to experience, thus fostering the relationship of trust and value with them.
Capturing the value of “try it before buy it” with digital coupons for product trial.
Nurturing Brand potential with 100% purchase intent
Nestle Cerelac was enabled to drive massive engagement across mobile-first channels which successfully translated to offline store transactions with Grivy features of:
Thus establishing a compact end-to-end strategy to drive strong connections with consumers, while also enabling the brand with a proof-of-concept to realize future growth and drive consumer loyalty.
