Mondelēz International

Case Study

Ritz Choco, a one-of-a-kind snack brand from the house of Mondelēz International, initiated and amplified traction to its promotional efforts with an online-to-offline attributable campaign journey established in collaboration with Grivy and supported to reach target audience mobile-first with intriguing campaign offering. This collaboration thus resulted in increased recruitment of trialists for its new brand variant at Alfamart, a leading mini-market chain in Indonesia while powering the brand with first-party data profiles of its newly recruited buyers to enable the brand to retarget with future efforts.

11%

Consumers showcased intent to repurchase owing to the convenience and delight purchase experience owing to Grivy enabled seamless purchase journey.

29%

Sales Redemptions recorded with the instant gratification of value offer at nearest retail chains owing to Grivy enabled seamless online-to-offline buying journey.

96%

Consumers’ showcased willingness for data sharing owing to the perfect balance in value exchange struck with relevant promotions.

The Story

Crack open a bundle of delicious joy !

Ritz, a brand by Mondelez International, is a snacking brand first established in 1934 and is well known with its one-of-a-kind biscuit recipes that delights consumers with a melt in the mouth, delicious experience with each bite of its products. First established as a savoury expert, the brand has since expanded with biscuits that conquer every taste bud with new and delectable flavours and variants. Ritz Choco is one such variant launched to entice consumers with a sweet retreat !

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The Goal

Set the right collaborative foot forward to succeed in modern trade with new variant !

With a primary agenda to set on a path to recruit a multitude of trialists for its newly launched variant Ritz Choco, the brand collaborated with Grivy to leverage the online-to-offline attributable campaign journey reaching consumers mobile-first to attract their attention at scale and pace and take them on a journey to purchase at mini-market chain, Alfamart. The data-acquisition prerequisite of offer redemption journey proved a doorway to a pool of first-party data profiles for the brand to nurture with future retargeting efforts.

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The Solution

A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!

The Result

A sweet redemption of 29% conversion !

Ritz Choco was enabled with the right strategy to maximize brand trials with Grivy enabled features of:

Full-funnel campaign, that targeted potential consumers with mobile-first triggers to drive interest in partnership with Samsung Gift Indonesia, and thus trials at mini-market chains.
Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.

Thus this campaign assisted the brand in achieving its agenda at hand of acquiring new consumers for newly launched variant, while simultaneously fueling the brand’s future initiatives to nurture these trialists to loyalists leveraging the first-party consumer data profiles acquired and enriched with insights on their purchase pattern and preferences owing to trackability of Grivy journey followed by a relevant survey.

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The Story

The Goal

The Solution

The Result

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