Mondelēz International- Oreo Soft Cake

Case Study

Oreo, a brand by Mondelēz International, was supported in integrating modern trade channels in their retail strategy in partnership with Grivy. Leveraging omnichannel digital trade promotions, the brand was enabled to activate new consumers for product trials by engaging relevant consumer segments online, with proximity-based mobile-first messaging of appealing offers, to drive footfall offline, at the nearest participating stores.

19%

Earned media exposure with shares and referrals stimulated by exciting offers by Grivy resulting in happy consumers advocating their choice.

43%

Users Authenticated enabling to collect and activate first-party consumer data for the brand to base future efforts for growth with laser-sharp targeting.

42%

In-store redemption of product sample successfully achieved with the dynamic efforts of reaching consumers at relevant moments to drive impulse.

The Story

Sweet Creme to fill your heart !

Making its debut in 1912, the signature Oreo cookie took the world by a chocolaty storm with a sweet creme filling sandwiched in layers of delicious chocolate cookie. The iconic brand made its way to consumers’ hearts and continued on a journey to entice consumers with newer variants and products. Oreo Soft cake being one such product was introduced withholding the core essence of Oreo uniquely incorporated in delectable cake, making it an absolute must for chocolate lovers.

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The Goal

Entailing to retail renovation to capture lower funnel conversions

With shere optimism towards the end-to-end retail management capabilities of Grivy, Oreo partnered with Grivy with an aim to revamp its retail strategy to drive recruitments at scale and pace. Integrating digital campaign efforts with product gratification at mini-market chains of Alfamart and Indomaret enabled the brand with a mobile-first approach to reach the relevant set of consumers with real-time optimizations to drive trial offline.

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The Solution

A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!

The Result

19% consumers’ advocating the joy of trying Oreo Soft cake !

Oreo was able to drive recruitment of new consumers making their launch in new trade channel success with Grivy integrations of :

Online-to-offline trade promotions capturing intent with exciting offers online to drive purchases offline with location intelligence making it a seamless purchase path.
Mobile-first messaging successfully capturing consumers’ interest at micro-moments of purchase decisions to initiate impulse and accelerate recruitments.
End-to-end retail management in partnership with Indomaret and Alfamart, adding to the swiftness in onboarding mini-market outlets across Indonesia enabling product trial at scale with digital sampling.
Advocacy enabled with shares & referrals allowing consumers’ the chance to share their happy experiences.

Thus helping the brand rise high in reputation with the rightful recognition owing to Grivy mobile-first digital campaign adding to the delightful experience of consumers. Further, the brand succeeded in the retail landscape with location intelligence enabling a swift sway in product purchases.

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The Story

The Goal

The Solution

The Result

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