Cadbury Dairy Milk was able to efficiently recruit consumers to the brand with a promotional campaign strategically designed and executed by Grivy. With the ability to reach consumers with compelling triggers through mobile-first location-based messaging and in-store QR wobblers, the brand targeted consumers’ micro-moments of desire, onboarding them on a seamless journey to power their impulse to purchase at mini-market chains nearest to them, thus leaving consumers happy with a brand experience to remember !
Enriching experience of delicacy !
Cadbury Dairy Milk, a brand synonymous with ‘rich’, ‘creamy’ and ‘delicious’, is known to enrich consumers with a flavorful experience, touching their lives with love of chocolate and the care of milk. The brand has over the years embarked on a journey to uplift the ‘happiness quotient’ among consumers around the world with products for all age groups and across genders and proved its success by securing a special place of love in our hearts.
Drive meaningful brand recruitments by unleashing superior brand experience !
CDM, a brand by Mondelēz, collaborated with Grivy with an aspiration to recruit brand trialist who would keep coming back for more owing to a delightful brand experience endorsing positive brand image. With a promotional campaign powered by locational intelligence and equipped to collect first-party data on participants, the brand was able to reach the relevant consumers with the right offer at the right moment to tap into consumers’ desire for a sweet retreat and take them on a swift, attributable journey to purchase at mini-market chains, with the further ability to nurture them with future efforts.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
38% consumers with sweet conviction to try !
Cadbury Dairy Milk was enabled to activate the right strategy to drive recruitments at scale and in a manner that counts with Grivy features of:
Thus with this campaign the brand was enabled the opportunity to build for itself a pathway from recruitment retention with Grivy powered campaign recruiting consumers, acquiring their first-party data and presenting insights on consumer sentiment to drive relevance in future efforts.
