Cadbury Dairy Milk, a brand by Mondelēz International, was supported to drive intent and increment sales by tapping consumer impulse to purchase, owing to the lower funnel activation campaign by Grivy laying the path to nearby store visits with location-based call-to-action. In partnership with Publicis Media - Spark Foundry and upper funnel media support from Facebook, Grivy enabled the translation of upper funnel interest to lower funnel intent, thus driving high return on marketing spend.
Enriching experience of delicacy !
Cadbury Dairy Milk, a brand synonymous with ‘rich’, ‘creamy’, and ‘delicious’, is known to enrich consumers with a flavorful experience, touching their lives with love of chocolate and the care of milk. The brand has over the years embarked on a journey to uplift the ‘happiness quotient’ among consumers around the world with products for all age groups and across genders and proved its success by securing a special place of love in our hearts.
Boost traditional retail strategy to tap impulse and track intent with Grivy
With an objective to drive sales by leveraging the in-store trade promotions at traditional retail stores and subsequently to analyze the impact of online engagement on offline sales, Cadbury Dairy Milk, by Mondelēz International, collaborated with Grivy to activate consumers for purchase through a lower-funnel campaign simultaneously with their upper funnel awareness drive in collaboration with Facebook.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
1.9x uplift in returns of marketing spent !
Cadbury Dairy Milk was enabled to activate the right strategy to drive maximized store visits and accelerate sales with Grivy features of:
Thus helping the brand with a conversion-driven decision-making system to articulate a relevant strategy to allocate resources in recruiting consumers at an accelerated pace.
