AFC, a prominent healthy snack brand by Mondelez, was supported in its new product launch, Young Rice, with a digital sampling campaign rolled out in prominent locations in Vietnam in partnership with an eminent mini market chain. The campaign resulted accelerated trials of new product with an end result of identifiable new buyers recruited to the brand as enabled by the online-to-offline Grivy campaign.
The Crackle of joy !
AFC is a beloved biscuit brand that hail from the house of Mondelez Kinh Do, a snacking powerhouse first found in 1993 in Vietnam which has now expanded to serve consumers with local and global snacking favorites. With a variety of snacking choices like mooncakes and biscuits, the brand has now become a household name in Vietnam for every snacking occasion !
Launching a product with a 360 degree campaign empowering recruitment efforts
With an agenda to boost the brand’s new product launch efforts, AFC partnered with Grivy to unlock a targeted digital sampling campaign introducing consumers to a binding purchase journey at online and offline point-of-interests to drive trials at offline mini-market channels. The brand further aimed to enrich its consumer data-base and analyze their buying behavior to power its future efforts. This was enabled by The Grivy Growth Platform’s first-party data acquiring and tracking capability across purchase journey.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Acing launch efforts with 51% product trials !
AFC was enabled with the right strategy to maximize brand trials with Grivy enabled features of :
Thus helping the brand actualize on its immediate goals of new consumer recruitments while powering its future agendas to design a path for these new buyers from trialists to loyalists, given the enriched consumer profiles unlocked with Grivy.
