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Mondelēz - Biskuat Wonderfulls
Recognize and resonate with the right consumers for online to offline activation.
Case Study

Biskuat Wonderfulls was able to build and engage with a well-defined custom audience for their new product line through seamless offline activation prompted by Grivy enabled digital coupons leading to extensive store transactions.

3.5x
Landing page visitors above proof-of-concept campaign, increasing media effectiveness of the campaign.
57%
User Authentication rate initiating 1st party consumer data collection & activation for future growth.
72%
Redeem rate of digital coupons optimized with real-time data insights resulting in increased store transactions for new product trials.

The Story

A Delicious blend of energy and nutrients

Biskuat, a brand that has pledged to serve consumers with a health-first strategy, has launched its new product line Biskuat Wonderfulls to serve young consumers with the best taste and right energy by adding extra nutrients to their diet and inspiring them to achieve heights. Thus making the brand a reliable choice.

The Goal

Looking forward to the brand’s bright future

Having had a proof-of-concept, with small scale campaign achieving heights of offline activation, Biskuat Wonderfulls was all geared up to up-scale its collaboration with Grivy, with an aim to realize the broader picture of potential brand growth with 1st party data activation while also accomplishing massive product trial with store enabled digital coupons facilitated by Grivy.

The Solution

A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!

The Result

Roaring numbers in sales transactions !

Biskuat was able to drive large scale lower activation for new product trial, driving beyond benchmark sales conversion with the Grivy Growth Platform features of:

  • Digital campaign across mobile-first channels to engage, activate, and recruit core consumers for new product trials.
  • Authenticating users to activate 1st party consumer data for fruitful retargeting by brand.
  • Digital coupons powered with the ‘ find near store’ feature navigating consumers to the rightful action of store transactions.
  • Post Campaign total brand equity study to understand their consumers better while tapping the potential for improvement and growth.

Thus adding to the brand exposure while providing a well-defined set of audiences for the brand to realize the future potential of brand growth with a clear understanding of their consumers' needs and wants.

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