In collaboration with Grivy, Maybelline effectively drove recruitment for Maybelline Vinyl by capitalizing on the enthusiasm of the Double Data Mega Sales event on the Shopee online store. Grivy facilitated upper funnel communication to high-potential consumers with mobile-first messaging to captivate their interest and guide them on an attributable journey to ecommerce checkout page.
Reach the Epitome of Glamour with Maybelline New York !
Maybelline New York, an iconic beauty brand, epitomizes glamour and empowerment. With a rich legacy of innovation, it delivers trend-setting cosmetics catering to diverse individuals worldwide. Unveiling confidence and self-expression, Maybelline is the go-to choice for those embracing their unique inner beauty !
Power up with double dates - Double up engagement. Double down on purchase insights.
Harnessing the collaborative power of Grivy and Shopee online store, Maybelline aimed to reach, engage and recruit buyers and therefore amplify sales conversions with an attributable purchase journey seamlessly bound from from first-click at upper funnel to check-out at ecommerce product page. The journey trackability was well utilized by the brand to gain a deeper understanding of its buyers: their media & buying preferences, pivotal to power future growth objectives.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
4.6x increment in basket value achieved with compelling promotions !
Maybelline Vinyl emerged victorious in ecommerce landscape leveraging Grivy integrations of:
Given the strategic alliance of Grivy and Shopee curating an ecosystem to support a brand’s promotional endeavor across upper and lower funnel, Maybelline was able to effectively ride the buzz of Mega Sales event of Shopee to drive incremental sales conversions while powering its future growth agendas with meaningful insights on consumers’ buying behavior.
