Kraft Heinz was able to boost consumption for their product, Sari Kacang Hijau, with Grivy enabled digital campaign, optimized to precision with A/B testing across parameters maximizing activation of appropriate consumers to drive high sales conversion with the right offer at the right moment. The promotional campaign, aided by upper-funnel media assistance, successfully translated increased online recognition to offline purchase intent with a well-defined path to store purchase.
Delicious food for every occasion !
Kraft Heinz,a globally trusted producer of delicious food and drinks, is well known to serve its valued consumers with a range of food options with prime importance to great quality and high nutrition value, thus supporting healthy consumption on every happy occasion.
Bind interest to drive purchase leveraging a pique into consumers’ mind
With an objective to accelerate the sale of products, Sari Kacang Hijau, and Kraft Heinz ABC collaborated with Grivy to leverage the insights-driven optimizations leading relevant consumers on a binding path to store purchases with digital trade promotions redeemable at nearest store locations. Further, the brand was set on a path to achieve its end goal of defining a suitable plan to unlock new growth opportunities with a comprehensive view of consumers’ zero moments of truth.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Krafting success with 1.4x increment in purchase !
Kraft Heinz ABC was supported to onboard users on a seamless path to store purchase and accelerate brand consumption with increased recognition with Grivy enabled:
Thus the brand was presented with the opportunity to achieve clarity in efforts with insights on consumers’ buying behavior, unleashing a view of consumer moments of truth and enabling to drive actions to tap micro-moments of purchase decision among relevant consumers.
