Konicare didn’t just launch another promo; they turned everyday receipts into a brand-owned loyalty engine. Backed by Grivy’s powerful receipt validation, multi-channel targeting, and real-time journey tracking, the campaign bridged offline purchases with digital engagement. It empowered moms to turn their daily shopping into meaningful rewards. By making every receipt count, Konicare captured attention, activated action, and built a pipeline of verified consumer data ready for future remarketing.
A digital reward for real-life love
For years, Konicare has been a go-to for Indonesian moms. But in a world flooded with offers, simply showing up on shelves was not enough. With “Tanda Cinta Buat Bunda,” the brand created a moment that made every purchase feel seen and rewarded. The moms are already buying, what do they need is appreciation. And this campaign delivered that, powered by Grivy's seamless user journey and multi-channel messaging.
Make every receipt a trigger for loyalty
The brand set out to strengthen its emotional and transactional bond with moms. Beyond rewarding purchases, the goal was to turn receipts into rich data points—bridging offline behavior with digital personalization. This wasn’t just a promotion; it was the start of an always-on loyalty loop.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
From purchase to participation, the loop was closed
This campaign wasn’t just about redemptions. It proved how Grivy can make offline behavior visible, measurable, and repeatable, turning a passive shopper into an active participant in the brand’s story.
With Grivy, Konicare didn’t just run a promo, they built a smart retail loop where data, loyalty, and sales reinforce each other.
