Sweety, a Kimberly Clark baby care brand, collaborated with Grivy to strengthen its base for future growth with a greater understanding of consumers' buying behavior within the baby care category. This was well achieved through digital cashback offers on a range of brand products across purchase points capturing the consumers' interest to purchase while maximizing reach and activating basket data with scanned receipt submission for further analysis.
The rightful care to nurture your child !
Sweety by Kimberly Clark has historically aimed to perfect the experience of comfort and care for its young consumers. With the state of the art hygiene technologies and the assurance of great quality, the brand has withheld its promise to provide mothers with the much-needed support for their infants. Thus securing its place as an undefeated choice built on instilled trust.
Making Sweety a trusted choice with keen attention to consumer’s voice
Sweety collaborated with Grivy with the goal of understanding consumers' buying behavior within category using digital cash-backs on its range of products prompting the submission of scanned receipts for real-time insights into the basket data of target shoppers of the brand. Thereby enabling the establishment of a relevant strategy for future growth with upselling and product bundling across categories served by the brand, while instilling excitement for increased product purchase with offers to avail across purchase points.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
The Sweet Revelation of consumers’ purchase patterns with their basket data
Sweety was enabled to initiate shoppers on a path to retention with retargeting with Grivy integrations of:
Thus, establishing a path to upsell across product categories as a means to maximize revenue and initiate growth with a comprehensive knowledge of consumers' buying patterns and the ability to track their needs with relevant first-party consumer data.
