Lazada, in collaboration with The Grivy Growth Platform, unlocked for Neutrogena the full potential of the Double Date Mega Sales event on the ecommerce platform. With the upper funnel feature of the mega sales event clickable to start a journey to the brand page on Lazada, Neutrogena was able to the cut through the clutter of competing brands and engage consumers the right moment in the right direction with a result of incremental brand conversions.
Neutrogena: The dermatologist’s recommendation for healthy skin
Neutrogena, a brand committed to address all skincare concerns of consumers worldwide, has relied on true consumer insights to address all unmet consumer needs and support them on their journey to healthy skin. It has gained its prominence in the industry with its carefully curated products with best-in-class ingredients which consistently redefine the standard of skincare globally.
Power up with double dates - Double up engagement. Double down on purchase insights.
Harnessing the combined efforts of Grivy and Lazada's online store, Neutrogena aimed to fruitfully utilize the mega sales event by Lazada to attract new buyers at scale and pace, understand their buyer behavior and retain them with future efforts. This was facilitated with a seamless buying journey right from the initial interaction in the upper funnel to the final step of purchase at the e-commerce product page. Through journey tracking, the brand gained insights into buyer first party data profiles, purchase behaviors, and which media channels attracted the most traffic, which proved invaluable for steering future retargeting and brand growth endeavors.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
2.1x increment in basket value achieved with compelling promotions !
Neutrogena conquered high returns with its e-commerce presence leveraging Grivy integrations of:
With Grivy's versatile collaborative ecosystem established with partnerships across the upper and lower funnel, the brand harnessed the excitement of Lazada's double-date Mega Sales event to achieve higher sales conversions. This not only boosted their immediate results but also provided invaluable insights into consumer buying patterns, empowering their future growth journey.
