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Indomaret
A partnership that supports brands with a data-powering online-to-offline journey to recruitments
Case Study

Indomaret, a stalwart mini-market chain in Indonesia, is now powered to serve marketing and sales agendas of brands with the power of online-to-offline connected buying journey trackable from from first click of interest to check out at store level in strategic partnership The Grivy Growth Platform. With Grivy attracting interest through mobile-first messaging of brand promotions, Indomaret achieves boost in store footfall and thus incremental revenue with each campaign that it is able to initiate with brands through Grivy support.

6+
Types of promotions enabled to execute in an online-to-offline campaign format by Grivy for eminent CPG brands
22000+
Indomaret stores across Indonesia are enabled to run a seamless online-to-offline campaign for CPG brands in partnership with Grivy
500+
Brand Campaigns powered with an online-to-offline journey by this partnership for many eminent CPG brands resulting in amped up conversions

The Story

Indomaret: Serving quality products in a comfortable atmosphere!

Established first in the year 1988 as a one outlet store, Indomaret now stands strong as a pioneer in mini-market sector with 22000+ stores across Indonesia, all committed to serve consumers with products best suiting their needs. With its commitment to serve consumers better everyday, the mini-market chain has also introduced its online ecommerce platform, KlikIndomaret, to reach consumers everywhere, to meet their everyday needs!

The Goal

Boosting brand campaign agendas with end-to-end support from online to offline !

Indomaret’s partnership with Grivy is driven by the joined goal of supporting brands in their promotional efforts with full-funnel activated attributable user journeys that binds consumer attention from first-click of interest to store checkout at their nearest Indomaret store, thus driving incremental store traffic for maximized sales conversions. The collaborative efforts of tracking shoppers’ journey from first-click to store transaction, has enabled the retailer to present brands with an end-to-end data view useful to revitalize future growth agenda with insights, while powering the brand’s campaign agendas with optimizations for best results.

The Solution

A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!

The Result

A wide spread modern trade opportunity unlocked with 22k stores across the Indonesian archipelago

Indomaret is able to support brands promotional efforts with incremental sales conversions with Grivy enabled:

  • Offline & Online triggered user journey unlocking the unique ability to reach shoppers mobile-first as well as at points-of-purchase intriguing their interest with brand offering and taking them on journey to product purchase at store.
  • Location intelligence enabling location-based targeting of shoppers nearest to store and further triggering their purchase intent with navigation to the nearest store.
  • Different promo types like sampling, price cut, discounts, raffle, cashback enabled to execute for brands with an online-to-offline- connected promotional campaign.
  • Tracking capabilities integrated at each step of the Grivy user journey enabling to enrich and maximize value of the retail data with added data on shopper interaction across events of the purchase journey unlocking brands an end to end view
  • Digital advocacy enabled in partnership with messaging apps enabling to capture earned media with shares and referrals to maximize traffic to campaign thus increasing return on marketing spent.

With this collaboration, Indomaret extended its power beyond its retail capabilities to support brands in their marketing mission to drive sale conversions that count beyond its immediate revenue impact with the data acquired on each consumer enabling brands the future possibility to drive growth in the right direction.

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