With a promotional campaign made highly relevant with the right value offering reaching relevant consumer segment with intriguing communication enabled the brand to motivate consumers for product trial at scale and accelerated pace for three variants, Sambal Indofood Ekstra Pedas, Sambal Indofood Pedas Dahsyat, and Sambal Indofood Pedas. In addition, the online to offline purchase journey binding consumers on a quick path to nearest stores was integrated with ability to record first-party behavioral data across touchpoints revealing in-depth insights into consumers’ purchase behaviour. The brand was empowered with enriched consumer profiles to nurture through trialist to loyalist with meaningful strategy for new net growth.
The traditional taste of spice !
Sambal Indofood, a food seasoning brand by Indofood, is known for its range of flavorful chili sauce. The brand symbolizes authenticity in taste with fresh chilies and selected seasonings as ingredients to their one of a kind sauce range. The brand hosts six variants well-suited to match different sensational cravings, and has proved a traditional staple to Indonesian kitchen with its unique blend of originality and convenience.
Initiate momentum for new net growth within category with increased brand trials
Sambal Indofood collaborated with Grivy with a simple goal to accelerate growth in the high consumption ready-to-cook category by harnessing full-funnel support in the crucial first step of onboarding new consumers for product trial. In partnership with InMobi, the upper funnel media partner, Grivy successfully fostered the journey from interest to purchase intent with its promotional campaign reaching the brand’s target audience in a mobile-first environment and taking them on a seamless journey to in-store purchase. To secure their long-term strategic mission of consistently increasing their market share, the brand looked forward to derive meaningful data insights on brand perception and purchase motivation of their newly recruited buyers.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
43% consumers tasted the thrill of spice with Indofood Sambal !
Sambal Indofood was enabled to drive new net growth leveraging Grivy integrations of:
Thus with this campaign the brand was well-equipped to explore new growth opportunity in ways more than one. The hyper-targeted campaign drove excitement to escalate consumers’ exposure with product trials. Simultaneously, to maintain their growth momentum the brand was supported with clarity on the new buyer profiles with insights on their purchase behaviour, existing brand perception and identifiable first-party consumer data useful to retarget them with relevant efforts in future.
