Leveraging the Grivy Growth Platform, Lazada boosted the success of its promotional campaign for Bimoli with the support of mobile-first prompt captivating attention of target audience at the right moment with the right message and culminating their interest to purchase intent by connecting their journey from the first click at the upper funnel to the final click at the e-commerce product page. The comprehensive journey tracking provided the brand with valuable insights to inform and optimize future endeavors.
Bimoli: Indofood's culinary companion for generations
Bimoli, the culinary cornerstone by Indofood, has been a trusted companion in kitchens worldwide for generations. With a commitment to quality and taste, Bimoli provides the finest cooking oils, ensuring delicious and wholesome meals that have made it a cherished choice for families across the globe.
Attract Traffic. Actualize Insights.
Lazada’s partnership with Grivy was driven by the agenda to amplify exposure for Bimoli promotional campaign to boost its efficiency in driving escalated sales conversions. With the mobile-first reach enabled by Grivy across social media and in partnership with Samsung, consumers were onboarded on an attributable journey to purchase on ecommerce platform and the brand was further powered with their first-party data profiles owing to data acquisition capabilities unlocked by Grivy user journey.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
2.4x increment in brand conversions with Grivy !
Bimoli conquered high returns with its e-commerce presence leveraging Grivy integrations of:
Thus the brand was able to justify promotional efforts with increased conversions, while simultaneously setting foot on a path to precision in future efforts with insights to gauge media effectiveness and consumers’ buying behavior within category.
