Google was able to empower its Local Guides program with the support of ‘Grivy Perks Hub’ presenting the Local Guides volunteers with the reward of promotional offers and subsequent redemptions for leading brands ranging various industries. In partnership with Grivy, Google was able to map a journey from the consumers email inbox to in-store or online purchases which in turn resulted in incremental brand redemptions, serving justice to their promotional efforts.
Google Local Guides: A community of explorers!
Google, a tech giant, empowers billions globally through its innovative search engine, productivity tools, and cloud services. From individuals to businesses, it connects and enriches lives with unparalleled information access. With a mission to serve its users better and accurately, Google has introduced its Local Guides program to build a community of explorers who add to the relevance and essence of each place they visit with their experiences!
Rewarding its users with the right to store transact with CPG brand offers !
Google Local Guide partnered with Grivy with an agenda to streamline its rewarding system and present its users with a seamless offer redemption process thus enabling users with rewards in a rightful manner. In a collaborative approach with Grivy, Google Local Guides has been able to entice and delight its users with promotions most relevant to them and present promoting brands with incremental redemptions, owing to a journey mapped from a online communication across formats: newsletter, push notifications, web app rich media banners, and Local Guide Web portal, to promotion redemption point through Grivy Perks Hub.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
70% users earned their rightful reward with Grivy !
Google Local Guides supported brands in reaching consumers at scale and fulfilling their promotional objectives with:
This partnership thus supported brands to unlock a new meaningful channel to attract relevant new consumers with brand offerings that are best-suited rewards to their service resulting in a happy and growing community owing to the experience curated by Grivy.
