Glico - Pretz

Case Study

Pretz, a biscuit brand by Glico, successfully boosted brand consumption at mini-market chains with Grivy enabled lower funnel promotional campaign targeting young adults with online mobile-first messaging and facilitating them with a journey to purchase at the mini-market chain, Alfamart and its ecommerce platform, AlfaGift. Leveraging the attributable online-to-offline journey integrated with data acquisition capability at each step, the brand could make each recruitment count with first-party data collected on each new buyer along with insights their buying behavior across online & offline.

62%

Consumers showcased willingness to share their data given the thoughtfully designed value exchange and strategically triggered product trial journey.

43%

Sales Redemption leading to increased brand recognition facilitated with intriguing trade offers initiating consumers on a seamless path to product purchase.

1.4x

Uplift in Net Promoter Score compared to the category benchmark for this newly launched variant. NPS by Pretz consumers.

The Story

A perfect snack !

Pretz, a biscuit brand by Glico, with its range of variants has served consumers with the excitement in crunch of each bite of its products. With sweet and savory flavors incorporated in its vast range of variants, the brand has looked to create snacking experiences enjoyable at anytime and anywhere by consumers across the globe.

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The Goal

Earn meaningful conversions in mini-market environment

Glico Pretz sought support in lower funnel activation of their promotional efforts with an end goal to recruit new consumers to the brand, identifiable with first-party data. Grivy enabled user journey enabled this by targeting relevant consumers at their micro-moments of desire with mobile-first messaging of exciting campaign offering and onboarding them on an attributable journey to purchase offline at Alfamart or online at Alfagift. This collaboration was able drive incremental sales conversions while also gathering insights on these identifiable new buyers’ buying journey to data power future brand efforts for new net growth.

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The Solution

A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!

The Result

Sweet success of 42% redemptions to savor !

Pretz was enabled to accelerate sales conversions with an end result of increased consumption at mini-market level leveraging Grivy integrations of:

Omnichannel promotional campaign engaging consumers on a journey from product awareness to product experience through purchase at partnering mini market chain, Alfamart and its ecommerce platform, Alfagift.
Mobile-first moment based messaging reaching relevant consumers with intriguing value offering at the right time and place to tap their desire and drive impulse for purchase.
Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.
The total brand equity study revealing consumers’ perception of brand and the impact of campaign on their booming affinity.

The unique ability to enable and track journey to purchase across online and offline channel of Alfamart ensured fruitful results for the brand’s promotional efforts by recruiting consumers not just at scale but in a way that counts owing the first-party data and insights collected on consumers’ buying behaviour, useful to drive data-powered future efforts.

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The Story

The Goal

The Solution

The Result

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