Pretz, a biscuit brand by Glico, was supported to offtake the launch of a new variant with a lower-funnel promotional campaign recruiting new consumers for product trial with the relevant motivation of value offer integrated into a captivating purchase journey seamlessly connected from point-of-interest to point-of-purchase at partner mini market chain, Alfamart. With the Grivy Growth Platform unlocking first-party data acquisition and tracking abilities across user journeys, the campaign ended on a high note presenting the brand with a well-defined high-value audience for future retargeting and retention.
A perfect snack !
Pretz, a biscuit brand by Glico, with its range of variants, has served consumers with the excitement in crunch of each bite of its products. With sweet and savoury flavours incorporated in its vast range of variants, the brand is looking to create snacking experiences enjoyable at any time and anywhere by consumers across the globe.
Activate and Analyze new recruits through journey to product trial
Glico Pretz seeked support in lower funnel activation of new consumers for the new variant trial. This was successfully enabled with an online to offline promotional campaign captivating consumers’ interest mobile-first with intriguing communication of relevant offerings and translating this interest to purchase intent at nearest stores to consumers through a binding path to purchase laid down by Grivy. Additionally, the brand aimed to double down on their audience-building objective for the new variant and to revitalize their strategy for future growth mission made possible with the measurement capabilities of the Grivy Growth Platform, acquiring first-party consumer data and behavioral insights by tracking across purchase journeys.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Tasting the flavor of success with 28 % new buyers
Pretz was enabled to accelerate new recruitments for product trials leveraging Grivy integrations of:
Thus, with this campaign, the brand was supported in success of lower-funnel activation of new consumers with product trial opportunity enhanced by striking the right balance in exciting consumers with intriguing mobile-first communication of relevant value offering seamlessly integrated into the convenience of online-to-offline purchase journey. Furthermore, the data insights derived on identifiable new buyers presented the ability to shape the brand’s future growth strategy.
