Pocky, in collaboration with Grivy, powered by upper funnel media from InMobi, was enabled to take the digital road to successful lower funnel activation, by reaching consumers mobile-first to tap interest and boost intent for in-store purchases. Thereby the brand was well equipped to drive full-funnel impact, measurable with verifiable sales conversions, with dynamic trade promotions unlocking personalized value offerings for each consumer segment, resulting in recruitment of new consumers and retention of the existing brand buyers.
Feel all kinds of ‘Happy’ with the crunch and taste of ‘Pocky’ !
Pocky, a brand owned by Glico, lights up the mood and fills up the heart of its young consumers with its perfect balance of creamy chocolate and crunchy biscuit. The brand offers a reason to rejoice with each bite of many sought-after products and unlocks shareable moments with friends and family to remember and reminisce for the rest of our lives.
Convergence in efforts, divergence in results!
Pocky, an eminent biscuit brand by Glico, aimed to identify its valuable brand buyers while simultaneously acquiring new consumers for product trials with a digitized promotional campaign that is dynamic in driving success with incremental sales conversions and further facilitates tracking capabilities to analyze consumers’ purchase behavior at each step of the process. Thus the brand was powered to establish a robust strategy for retention, recruitment, and overall growth by converging efforts from online to offline.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Realizing campaign potential at best with 100% purchase intent !
Pocky was supported to deep dive into omnichannel trade promotions seamlessly targeting consumers at different stages of the acquisition funnel with Grivy enabled :
Hence the brand was able to master the nuances of the digital landscape with an Omni channel mobile-first approach of Grivy campaign to build and foster a direct connection with shoppers to win at retail with accelerated sales, thus maximizing return on trade investment.
