Ferrero - Kinder Creamy's newest offering, successfully launched its campaign in Indonesia to penetrate the competitive snack market. Leveraging Grivy's advanced technology, the campaign bridged digital engagement and offline sales to captivate young parents and children. The campaign aimed to create a delightful brand association, driving significant consumer trials and awareness.
A New Delight for Parents and Kids in Indonesia!
As a new product in Indonesia, Kinder Creamy offers a nutritious yet delicious snack option for health-conscious parents and their children. With its unique creamy and crispy texture, Kinder Creamy addresses the need for tasty and wholesome snacks in a market crowded with options. The campaign’s objective was to introduce and position Kinder Creamy as the go-to choice, leveraging Ferrero’s reputation for quality.
Breaking Through Market Noise with an Irresistible Offer!
Kinder Creamy partnered with Grivy to launch Kinder Creamy effectively in Indonesia’s competitive snack market. The campaign aimed to overcome brand noise by positioning Kinder Creamy uniquely and attractively. Targeting young parents, the campaign utilized a blend of digital and physical touchpoints to engage consumers and drive them to redeem coupons at Alfamart and Indomaret stores across major cities.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Despite being new to the Indonesian market, Kinder Creamy achieved significant traction, quickly becoming a preferred choice among its target audience.
In collaboration with Grivy, Ferrero’s Kinder Creamy campaign set a new standard for product launches in the snack market, using a data-driven approach that maximized engagement and established a solid consumer base despite its recent entry into the Indonesian market.
