With The Grivy Growth Platform enabling a binding path to purchase with digital sampling, Fanta was able to activate new consumers and drive offline store conversions for its new product line, Fanta Rasa Jeruk Vitamin C.
When you think of fun, think of Fanta !
With an aura so bold and a colour so bright, the brand is always on a quest to create fun and happy moments for its consumers. The fruity flavours and vibrant brand persona has made it one of its kind and nurtured consumers with a zing of freshness, making every sip a delight.
A leap to launch
Fanta aimed for a successful launch of a new product variant, Fanta Rasa Jeruk, with an aspiration of realizing the brand potential for growth by reconnecting with existing consumers while onboarding new ones with a mobile-first messaging campaign translating lower funnel online activation to offline store conversion with digital coupons enabled by Grivy.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
94% Purchase intent to steer up the brand talk
Fanta Rasa Jeruk saw upliftment in brand engagement and maximized return on retail investment by activating consumers for new product trials with Grivy integrations of:
Thus, skyrocketing the purchase intent with a step-by-step targeting approach for a refined consumer experience while enabling an all-around view of consumers and brand connectivity through the process.
