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Tic Tac partnered with Grivy to run a receipt-upload, point-collection journey that activated mass participation, improved purchase recency, and strengthened brand equity through gamification, rewards, and multi-channel funnel optimization.
Turning Snack Moments Into Rewarded Loyalty
Tic Tac is a household favorite, yet increasing competitive noise challenges repeat purchase and loyalty. To activate buyers and elevate brand equity, Tic Tac introduced a reward-led journey where every purchase became a chance to collect points, unlocking desirable rewards like GoPay Coins, GoPay Saldo, Grab Vouchers, and exclusive AGZ experiences.
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Driving Repeat Purchases Through Reward Mechanics
The campaign aimed to stimulate frequent purchase, encourage receipt submission, and grow the base of verified category buyers. By simplifying rules, strengthening reminders, and enabling desirable reward tiers, Tic Tac sought to convert occasional snackers into active, data-enriched participants with measurable brand uplift.
A Multi-Channel, Point-Based Receipt Journey
A High-Intent Program Driving Loyalty & Brand Lift
Tic Tac’s reward-led journey activated verified buyers at scale, converting snack purchases into repeat engagement. The campaign’s simplified rules, attractive e-money rewards, and Grivy-powered reminder ecosystem delivered strong upload activity, increased approval momentum, and high claim performance that culminated in significant brand equity uplift.
This campaign uniquely demonstrates the power of combining receipts, rewards, and optimized funnels to drive both purchase behavior and brand growth.
