Caffino, a brand of Djarum Group, with its new product line Caffino Bold, effectively captivated consumer interest at scale, accelerating their intent to purchase with successive mobile-first campaigns taking trialists to loyalists, leveraging the excitement of store-enabled digital coupons enabled by Grivy.
Caffino, with its authentic taste and robust flavors, is synonymous with a refined experience for coffee lovers. With its new product line, Caffino Bold, the brand has evolved to serve the niche cravings of consumers with its strong taste and dark flavor inspiring us to make a bold choice to stick with and live by.
Caffino Bold aimed to capture the interest of consumers, with a massive drive to engagement across channels, which was successfully translated into verifiable store transactions, with digital campaigns integrating digital coupons. Thus encouraging consumers on a path to brand loyalty with increased purchase frequency.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Caffino Bold was enabled with an opportunity to amplify efforts at trade promotion with increased sales transactions harnessing the Grivy features of :
Thus adding the right value to the brand’s retail strategy to exponentially increase return on retail investment, while also enabling a boost in consumer’s purchase frequency and stimulating the motivation to loyalty.
