Vit Levite, a brand by Danone, was assisted to achieve rapid awareness for newly launched variants with a strong call-to-action of relevant messages reaching the right audiences at the right moment to initiate consumers on an engaging journey to product discovery as enabled by Grivy. Taking consumers through ad content to the brand website, the awareness campaign facilitated a connected experience across platforms for consumers, supported to perfection with a contest to win hamper on brand’s social media capturing interest and driving consideration for product trial.
Revitalizing your senses with Vit Levite’s essence !
Vit Levite by Danone, a staunch player in the ready-to-drink category, infuses the spirit of freshness among consumers with each sip of its products, enticing them with exciting fruity flavors. With prime importance to consumers' need for health-conscious consumers, the brand has enthralled itself on a path to prove a trusted choice with a health-first strategy in curating new variants.
Revamp to refresh with new variants !
Having revamped the brand’s positioning with a new refreshing spirit, Vit Levite by Danone was all set to revitalize consumers with new variants carefully curated to match evolving preferences in the ready-to-drink category. In collaboration with Grivy, the brand aimed to drive exposure to their advertising efforts through mobile-first messaging to grab interest and drive intent among the right audiences with an end goal to push product trials.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
87% positive perception to prop up brand recognition !
Vit Levite was enabled to achieve rapid awareness for the newly launched variants reinforcing a positive brand image to boost recognition and drive acquisition at scale with Grivy enabled :
Thus, helping the brand to align consumers’ perception with the brand proposition and drive brand preference within the category with strategic placement of brand communication supporting intent and driving conversions.
