In partnership with Grivy, the newly launched brand, Caaya, by Danone, was enabled to drive massive trial for a new product line, Caaya Jasmine, by tapping the micro-moments of purchase potential among high intend consumers, with location-based messaging of store-enabled trade promotions. With A/B testing across consumer segments, the brand was further enabled insights to identify the best converting segments across locations to streamline efforts for accelerated growth.
Revive the love for tea !
Caaya, by Danone, a brand in the ready-to-drink tea category, symbolizes authenticity with flavor and essence. The brand was introduced in the Indonesian market with an aim to soothe the soul of tea lovers with the quintessential taste of Caaya Jasmine, powering consumers’ with the needed energy to get through their day.
Identifying to acquire tea lovers with authentic flavor of tea !
In collaboration with Grivy, Caaya, a newly launched brand by Danone, aimed to build appropriate audiences to drive trial for the new product, Caaya Jasmine, with an end goal to accelerate brand growth with a competitive edge of in-moment activation of proximity-based messaging connecting consumer’s point of interest to purchase intent at the nearest store as supported to success with lucrative trade promotions enabled by Grivy.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
30% of targeted tea lovers found retreat in a nearby store with Caaya Jasmine !
Caaya was enabled to initiate and escalate brand recognition among relevant consumers further deriving measurable sales conversions with Grivy enabled :
Thus supporting the brand through the crucial phase of the initial launch to successfully build equity and scale affinity among high intent consumers with data-driven efforts resulting in a rapid increase in market share and justifying a high return on marketing spend
