AQUA, the premium quality water brand by Danone, was supported in stages to acquire consumers and retain existing buyers. With initial efforts of authenticating retail outlets serving AQUA gallons to further establishing their digital storefront on Google Maps, the brand was enabled to overcome the initial challenges of connecting their valuable consumers to nearby retailers. With a subsequent drive to brand awareness among potential consumers, established relevant with A/B testing across segments, AQUA successfully established a seamless path to purchase and subsequent loyalty.
Bringing to us the Goodness of Life !
Danone AQUA, a pioneer in the packaged water industry, thrives on premium quality as the wind bearer of its legacy. With advanced integrated technology in processing and quality control, the brand goes by a health first strategy in curating the special connection of trust and authenticity with its valued consumers, making it the safest choice with goodness of life in each sip.
Bridge the gap in path-to-purchase with the convenience of location intelligence
With its end goal to recruit new consumers and reconnect with existing ones to present them with the delight of convenience in purchase and comfort in consumption of premium drinking water, AQUA collaborated with Grivy to gear up efforts in educating potential consumers about the brand’s unique value proposition. At the same time, simultaneously establish a path to connect them to authentic retailers near them for at-home-service of AQUA, well-achieved with the digitization of authenticated AQUA retailers on Google Maps.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
1.9x lift in purchase intent with quality assurance of purchase experience !
Danone AQUA was enabled a digital transformation in efforts to establish a direct connection with consumers with Grivy enabled:
Thus enabling the brand to acquire prominence with the right promise and achieve loyalty among relevant consumers with seamless integration of efforts in onboarding the brand consumers and customers for a fruitful experience of product and purchase.
