Nivea was able to succeed in its promotional efforts of driving incremental sales conversions for Nivea Men & Sun screen with the support of offline-to-online campaign journey enabled by Grivy. With Grivy supported lower funnel awareness drive through mobile-first channels as well as with in-store communication, the brand was able to reach its coveted potential buyers at moments that matter most in places of relevance to trigger their interest and take them on an offline-to-online attributable journey to purchase at their nearest mini-market chains in partnership with Alfamart.
With Nivea, timeless beauty is the real deal !
Nivea, a legacy skincare brand by Beiersdorf, with a century long history of catering to diverse skincare needs, embraces its timeless commitment to nurturing healthy, radiant skin with its product. Nivea is known to adapts to evolving trends with a blend of science and care, thus setting new skincare standards, and proving a trusted global favorite.
Redeem the highest potential of trade promotions with Grivy !
Nivea collaborated with Grivy with an agenda to successfully run a trade promotion by targeting relevant audience with exciting value offer with an end result of escalated sales conversion at mini-market chain, Alfamart. With Grivy enabled attributable campaign journey to purchase, designed to reach consumers and attract their attention both online as well as offline, the brand was powered in its agenda to present consumers a seamless brand experience while also read into insights and first-party information on the campaign participants for future revitalization of efforts.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Attractive campaign results with 82% sales conversions !
Nivea was enabled the opportunity to drive new growth with accelerated recruitments leveraging Grivy integrations of:
Thus with this campaign the brand was able to reach the true potential of its promotional efforts. With relevant consumers on boarded across channels to redeem the goodness of Nivea, the brand was able to set brand buyers on a path to brand lovers, later to be nurtured with relevant efforts given the power of first-party data collected on the campaign participants.
