With The Grivy Growth Platform, Nivea was able to substantially increase sales conversions, with specific focus to recruit new buyers for two product lines: Nivea Deo & Body Serum. With the promotional campaign attracting interest at scale with tactical triggers both online and offline, Nivea was enabled to initiate consumers on a journey to product purchase by presenting them a relevant value offer to power their purchase at stores nearest to them.
With Nivea, timeless beauty is the real deal !
Nivea, a legacy skincare brand by Beiersdorf, with a century long history of catering to diverse skincare needs, embraces its timeless commitment to nurturing healthy, radiant skin with its product. Nivea is known to adapts to evolving trends with a blend of science and care, thus setting new skincare standards, and proving a trusted global favorite.
An ambitious goal of high sales numbers with newly recruited brand buyers !
Nivea partnered with Grivy with its primary agenda to drive sales conversions at incremental scale & pace. With Grivy campaign reaching out to its high potential target audience with tactical trigger both online with location-based messaging, and offline with QR code wobblers strategically placed at partnering retail channels, the brand was enabled to recruit new buyers at an accelerated pace. With a relevantly designed value offering unlocking the opportunity to multiple transactions for each new buyer supported amplifying the sales results the brand aimed for. The data collection capabilities along with the trackability of campaign, the brand was further powered with insights on its identifiable new buyers to drive future efforts.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Amplified campaign results with 2.3x uplift in sales conversions !
Nivea was enabled the opportunity to drive new growth with accelerated recruitments leveraging Grivy integrations of:
Thus with this campaign, the brand not only meet its immediate agenda of increased sales conversions and recruitment of new buyers simultaneously to two of its product lines, it was presented with a world of future opportunities to drive new net growth with the first-party data acquired on campaign participants and the behavioral trends unleashed with trackability of campaign.
