Nivea was able to elicit the highest returns on its promotional efforts in partnership with Grivy that supported to unlock online-to-offline purchase journey in partnership with stalwarts of modern trade, Alfamart and Indomaret. The brand was able to target high potential audiences with intriguing prompt and take them an attributable path to in-store sales conversions.
With Nivea, timeless beauty is the real deal !
Nivea, a legacy skincare brand by Beiersdorf, with a century long history of catering to diverse skincare needs, embraces its timeless commitment to nurturing healthy, radiant skin with its product. Nivea is known to adapts to evolving trends with a blend of science and care, thus setting new skincare standards, and proving a trusted global favorite.
Upscale recruitment drive with data-powered online to offline promotional campaign
With a successful campaign in collaboration with Grivy behind them, setting the ground for beyond benchmark new recruitments, Nivea persevered to scale up its promotional campaign nationwide with The Grivy Growth Platform with an agenda to succeed in the modern trade landscape with incremental sales transactions among new and repeat buyers owing to the power of Grivy led online-to-offline campaign targeting the right audience with the relevant value offering and onboarding them on a seamless and attributable journey for multiple promo redemptions and thus purchases at their nearest stores. With data collection capabilities in an omnichannel buying environment, the brand was presented the opportunity to power their future growth and retargeting strategies with meaningful insights on these identifiable consumers’ buying behavior.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Amplified campaign results with a 61% purchase intent!
Nivea was enabled the opportunity to drive new growth with accelerated recruitments leveraging Grivy integrations of:
Thus with this campaign, the brand garnered maximized returns on promotional efforts with an immediate and effective boost in sales conversions among the right audience with a the relevant trigger of strategically designed value offerings on the products eliciting multiple product purchases for Nivea Sunscreen and Body Lotion. With first-party data and purchasing journey insights collected on each buyer, the brand was presented a one of a kind opportunity to build on its campaign achievement of new consumer acquisitions with the ability to retarget these buyers with precision led strategies.
