Bach Hoa Xanh, a pioneering supermarket in Vietnam, has now boosted its calibre in supporting brands in their promotional efforts by establishing a strategic partnership with Grivy. With a uniquely crafted user journey by Grivy, the the retail platform is able to capture consumer attention with online mobile-first messaging of brand campaign offerings and with in-store campaign communication with QR wobbler initiating them on a 360 triggered location intelligence powered journey to purchase at nearest store from the strategically selected set of Bach Hoa Xanh store chains by brand, or at its online ecommerce platform. This partnership ensures to maximize the retailer’s capability to support a brand’s marketing endeavors with the full-funnel support powered by end-to-end data view of traffic.
Bach Hoa Xanh: Specialized to meet consumers’ fresh food needs!
Bach Hoa Xanh, a pioneering supermarket chain in Vietnam, boasts an extensive network of 3,500+ stores strategically placed to cater to the diverse needs of consumers. By offering a comprehensive range of daily necessities and essential goods, the supermarket chain has become a trusted companion in the daily lives of its customers and is especially well-known with its ability to serve fresh food and grocery needs of consumers everyday!
Unlock the digital opportunity to attract consumers and track their journey to purchase !
Bach Hoa Xanh first initiated its partnership with Grivy to power its promotional campaign with large FMCG company where BHX was able to present the brand with incremental sales conversions through a digitally equipped, location intelligence powered journey to purchase bound from online awareness with mobile-first messaging to purchase at offline store and at ecommerce platform of the retailer. The the added ability to attract and initiate journey with QR wobbler integrated in-store communication, the retailer is enabled to present a 360 degree triggered offline to online to offline campaign. With this partnership, the supermarket giant further aimed to present the brands with collated data view of traffic flow from online-to-offline along with first-party data on newly recruited buyers, thus fueling the brands future marketing agendas.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
42% sales redemptions enabled for CPG brands owing to this partnership !
Bach Hoa Xanh is able to support brands promotional efforts with incremental sales conversions with Grivy enabled:
Thus this collaboration was able to support a focused effort in amplifying brand promotion with relevant captivating communication boosting consumers’ purchase intent and taking them through a seamless convenient buying experience with a well-connected trackable journey navigating traffic to strategically selected set of stores aimed at brand awareness and recruitments at specific locations. With the collective effort of data collection and reporting, the brand campaigns are tracked and optimized for best results, while also presenting insights on first-party data profiles to drive relevance in a brands’ future agendas.
