Tim-Tam, a biscuit brand by Arnotts, achieved success in recruiting new consumers for offline conversions with lower-funnel efforts A/B tested to effectiveness, with location-based messaging playing a monumental role in reaching the right audiences with relevant trade promotion and activating them in moments most likely to stimulate intent, thus defining the shortest path to product purchase at stores nearest to them.
Tame your cravings with Tim Tam!
Tim Tam, a biscuit brand from Arnott’s, is a temptation hard to resist. Exotic chocolate filling wrapped in malted biscuits is a signature composition that has earned the brand its popularity with an unbeatable experience of delicacy. With unique compositions and exclusive flavors, the brand has lived to impart love with the exceptional taste of indulgent treats.
A step into the new age of capturing interest !
With Grivy Growth Platform unlocking capabilities to track, analyze, and A/B test parameters across user events of the promotional campaign, Tim Tam aimed to zero in on consumers’ moments of truth and optimize efforts to conquer intent for a newly launched variant with messaging across mobile-first channels optimized to reach them at the right time and the right place and thereby convert high potential consumers in a manner most relevant.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
60% consumers enjoyed the exotic taste of new variant !
Tim Tam was enabled to activate consumers with 7x effectiveness on a path to product purchase with Grivy enabling :
Thus helping the brand to realize efforts to resonate best with high intent consumers and drive retention to derive loyalty with the abundance of data brought to life with meaningful insights on the purchase behavior of targeted consumers.
