Good Time, the iconic biscuit brand by Arnott’s, was assisted to launch a new variant successfully with a digital sampling campaign in collaboration with Grivy. Mobile-first messaging tapping the micro-moments of consumer desire was leveraged to achieve recruitments at scale with the right push to drive product trials at nearby retail outlets.
A crunch to savour with a delicious flavour !
Good Time, a biscuit brand by Arnott’s, is known to define the joy of snacking with biscuits that crunch up our life with chocolaty delight. The brand has emerged as an all-time favorite choice to snack with owing to its varied range of products carefully curated to match the taste of its valued consumers.
Identifying the good time to engage and delight !
Good Time’s partnership with Grivy was aimed at shaping consumers’ preference for the brand with targeted mobile-first messaging tapping their micro-moments of desire to nurture intent for new variant trials and drive conversions with digital sampling. The seamless path to store purchase enabled in collaboration with Alfamart, the retail giant in Indonesia, integrated consumers’ experience from online to offline facilitating the brand to expedite launch with amplified onboarding of relevant consumers.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Unleashing happiness of new product discovery at 2.4x efficiency !
Good Time was assisted with large-scale recruitment of new consumers measurable with offline sales impact with Grivy enabled :
Thus, enabling the brand with the bandwidth to drive data-driven results of increased brand affinity owing to their ability to identify and act upon the best moments to engage with high intent consumers amplifying conversions for a steep launch of their new variant. They could further dwell on insights to improve efforts for future growth.
