Alfamidi, the well known midi market chain in Indonesia, adopted the a digital roadmap to engage consumers on an online-to-offline integrated journey to store purchase, in partnership with Grivy. This partnership has powered exceptional success for promotional efforts of the stalwart RTD brands by presenting them a digital sampling campaign with high engagement rates and redemption results.
Alfamidi : The Real Alfa in supermarket sector!
Alfamidi, a supermarket chain in Indonesia, was first established in 1999 with a vision to support consumers with their weekly shopping needs. Ever since, the retail giant has grown to over 2250+ stores across Indonesia and is committed to serve consumers with their daily needs at their nearest store outlets.
Setting superior conversion goals with digitally enabled online to offline brand promotions !
Alfamidi, in partnership with Grivy, aimed to unlock the digital capabilities to attract and engage consumers with intriguing mobile-first messaging of brand campaign offerings and bind their interest beyond the barriers of online and offline with an integrated attributable journey to store purchase, thus amplifying sales conversions for brands like never before and presenting them first-party data on newly recruited buyers to power their future agendas.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
A wide spread modern trade opportunity unlocked with 2,250+ stores across Indonesia !
Alfamidi was able to drive incremental traffic to stores for amplified sales results of brand promotions with Grivy enabled:
Thus in this partnership, Grivy has proven a tech enabler of seamlessly integrating a journey from awareness to purchase from online to offline and has supported the supermarket chain in supporting brand recruitment goals by driving sales conversions that count beyond the immediate revenue impact owing to the first-party data collected on the campaign participants, useful to brand for future marketing endeavours.
